Full INCI lists
On every product, not a marketing summary.
United Kingdom · Skincare, colour, haircare and fragrance
The full ingredient list,
The full ingredient list,
not a summary.
Brands publish the three ingredients they are proud of. The INCI list is where the fragrance, the alcohol and the thing you react to actually appear — so we publish all of it, on every product.
- 2019trading since
- UKregistered company
- FullINCI lists
- Nomedical claims
What we sell
Four categories, with the labels published
Cosmetics are not medicines. We make no treatment claims and we publish the full ingredient list on everything.
Skincare
Cleansers, serums and moisturisers listed by full ingredients and by what they are suited to.
See the programColour cosmetics
Foundation, concealer and colour across a shade range that genuinely covers deeper tones.
See the programHaircare
Shampoos, conditioners and treatments grouped by hair texture and porosity.
See the programFragrance
Fragrance with the declarable allergens listed, as the regulation requires.
See the program
How it works
How we work
Publish the full ingredient list, make no medical claims, insist on patch tests, and explain returns honestly.
No treatment claims
A cosmetic is not a medicine.
Patch test advice
48 hours before any dye or bleach.
Returns explained first
Including the hygiene exception.
Working together
Ways to buy
Priced per product. Online orders carry statutory cancellation rights, subject to the hygiene exception.
Single products
Buy what you need, with the label published.
- Full INCI list on every product
- Declarable allergens shown
- Period after opening stated
- Batch code on the item
- No medical claims made
Build a routine
Help choosing products that work together.
- Grouped by skin type and texture
- One active introduced at a time
- Conflicts flagged
- Honest when you need fewer products
- Referred to a pharmacist where relevant
Ingredient checks
Tell us your allergy and we will check for you.
- We read the INCI list for you
- Known allergens flagged
- Alternatives suggested
- Costs nothing
- No obligation to buy
Every engagement is quoted after a free consultation. No subscription.
How we work
A UK retailer, and cosmetics are not medicines
AYA Eibayas Ltd is a private limited company registered in England and Wales under company number 11788348, incorporated in January 2019, with its registered office at 86-90 Paul Street, 3rd Floor, London EC2A 4NE. It was previously registered as Jinichi Official Ltd until January 2023, and as Shadey Cosmetics Ltd until March 2020.
Products are supplied under the UK Cosmetic Products Regulation: each has a responsible person, a safety report and full labelling including the INCI ingredient list, a batch code and a period after opening. The line we will not cross is the medical one — nothing we sell treats, cures or prevents acne, eczema, rosacea, hair loss or any other condition, and if you have a skin condition the right person to ask is a pharmacist or doctor. Anything with dye or bleach needs a patch test 48 hours before use.
Frequently asked
The questions we get most
Will this clear my acne?
We cannot say that, and nor can any cosmetic. Treating acne is a medical claim, which cosmetics cannot lawfully make. A pharmacist or GP is the right person to ask, and we would rather say so than sell you a serum.
Why do you publish the whole ingredient list?
Because the interesting parts are the ones marketing leaves out — fragrance, alcohol, the specific allergen you react to. The INCI list is the only honest version of what is in a product.
I have an allergy. Can you check a product for me?
Yes, send us the allergen and we will read the INCI list and tell you. It is free and there is no obligation to buy.
Can I return something I have opened?
Online orders carry statutory cancellation rights, but sealed cosmetics unsuitable for return once unsealed on hygiene grounds are an exception. We explain that before you order rather than after.
Do I really need a patch test for hair dye?
Yes, at least 48 hours before, as the manufacturer specifies. Reactions to dye can be severe, and previous use without a problem does not mean you are safe this time.
Does your foundation range go deep enough?
We stock lines that genuinely do, and we describe undertone as well as depth. Screens never reproduce colour accurately, which is the main reason foundation gets returned.
Not sure what is in it?
Send us the product and your allergy, and we will read the list for you. Free.